Writing for web

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More than meets the eye

Writing for websites is a multi-genre skillset, which requires an understanding of both the precise audience and the brand voice of the organization, as well as optimizing for SEO while still being concise and reader-friendly

Sumptuous Hummus

Website banner for Sumptuous Hummus featuring a bowl of dessert hummus, ginger, vanilla pods, and an orchid. Text includes 'Sumptuous Hummus' and 'Live Sumptuously.'

  • All written content

  • Content optimized for SEO

  • Content optimized for cell phone viewing and desktop viewing

  • Website development including all photography

Website homepage for Sumptuous Hummus featuring dessert hummus products, with an image of hummus surrounded by ginger, vanilla, and cinnamon sticks.
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Studio Z

Website homepage for Studio Z, a salon located at 1575 NE 26th St, Wilton Manors, FL 33305. Features contact number 954-390-0155 and a call to book appointments. Background with purple bokeh effect, navigation menu, and a map showing the location. Text highlights award-winning services in cuts, colors, and styling.

  • All written content

  • Content optimized for SEO

  • Content optimized for cell phone viewing and desktop viewing

  • Website creation and design, including all photography

Promotional image for "Studio Z" with a purple bokeh background. Text reads: "Call now to book your appointment! 954-390-0155" and lists the address "1575 NE 26th St, Wilton Manors, FL 33305." Below is a map showing the location near Wilton Manors, Oakland Park, and Fort Lauderdale, Florida, with a red location marker.
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SoFlo Writing Project

People posing with medals in a park under a large tree, linked to a blog post titled 'New Year, Old Cliche!' by Joanna Sutherland, dated January 9, 2025.

  • All blog posts

  • Content optimized for SEO

  • Content development, including events, images, and layout

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